Partners join forces to protect residents from rogue traders

Monday 28 November

 A Cold Calling Control Zone has been implemented to protect the residents in Outwood, Wakefield from cold callers, which has been funded by WDH.

Officers from West Yorkshire Trading Standards and WDH engaged with residents and distributed stickers and leaflets. Signs have been erected at the entrances to the zone. 

To complement zones, Trading Standards also have a SAFER (Scams and Frauds Education for Residents) project which is delivered across West Yorkshire, helping older and vulnerable adults identify scams, frauds and bogus callers to avoid becoming victims.  Funded by the Big Lottery Fund, the initiative delivers a series of community workshops, with interactive, hands-on activities, raising awareness of doorstep crime, scams and frauds and the benefits of using trusted/vetted trader schemes for household work. 

David Lodge, Head of West Yorkshire Trading Standards Service, said “This initiative is a simple yet effective mechanism in the fight against doorstep criminals and cold callers. The popularity of the zones continues to thrive throughout West Yorkshire, and the feedback from residents ensures that we can continue to make improvements and develop the zones further’.  

Chris Croxall, Tenant Involvement Officer at WDH said, ‘A number of criminals do pose as doorstep salespeople and bogus utility company officials and the implementation of these 'Cold Calling Control Zones' helps to raise awareness over the type of tactics often employed by doorstep criminals and also brings this type of criminal activity to the forefront of people’s minds. Working in partnership to inform and advise residents helps to combat this issue in the most effective way.’ 

For further information on Cold Calling Control Zones telephone the Citizens Advice Consumer Helpline on 03454 04 05 06.