On 13th June, West Yorkshire Trading Standards Service (WYTSS) joined forces with City of Bradford Metropolitan District Council to launch a Cold Calling Control Zone in Keighley which has been funded by the Keighley Area Committee.
Officers from the partner organisations were on hand to engage with the residents and distribute stickers and leaflets. Signs have also been erected at the entrances to the streets.
In recent years, through the help of West Yorkshire Trading Standards and partner organisations such as the Neighbourhood Policing Teams, Neighbourhood Watch, Area Committees and Local Housing Associations, (to name a few) Cold Calling Control Zones have been funded in areas where residents have suffered at the hands of rogue traders, doorstep criminals and pushy sales people.
The main aim of the zones is to prevent incidents of doorstep crime, raise awareness of the activities of rogue traders who target vulnerable people, and give residents the confidence to say NO to uninvited callers as a community, therefore, reducing levels and fear of crime in the allocated areas.
David Lodge, Head of West Yorkshire Trading Standards said “Protecting the safety of the communities of West Yorkshire is important, and that’s why this Cold Calling Control Zone is being introduced. By working with residents, and our partners to enforce this zone we can ensure that cold callers get the message that they are not welcome.”
Councillor Zafar Ali, Keighley Central Ward, said “We welcome this zone which empowers our residents and protects them against doorstep criminals and rogue traders.”
For further information on Cold Calling Control Zones please visit https://www.wyjs.org.uk/trading-standards/wyfeat/cold-calling-control-zones/ or call Citizens Advice Consumer Helpline on 03454 040506