A number of streets in Batley are set to become Cold Calling Control Zones after an elderly resident fell victim to a rogue trader.
On 6th August West Yorkshire Trading Standards Service (WYTSS) joined forces with Kirklees Council to launch a Cold Calling Control Zone (CCCZ) in Wayne Close, Batley.
Funded by the Batley East Members Local Project Fund, this launch is phase one of four which will result in four streets in Batley East becoming a CCCZ.
The main aim of the zones is to prevent incidents of doorstep crime, raise awareness of the activities of rogue traders who target vulnerable people, and give residents the confidence to say NO to uninvited callers as a community, therefore, reducing levels and fear of crime in the allocated areas.
Officers from the partner organisations were on hand to engage with residents and distribute stickers and booklets. Signs have also been erected at the entrances to the street.
This particular zone has been implemented after an elderly resident was targeted by a rogue trader which resulted in the resident overpaying for a roof job. The West Yorkshire Financial Exploitation and Abuse Team (WYFEAT) was alerted and officers intervened, putting a stop to any further payments being made to the trader.
Set up three years ago, initially to tackle fraud and financial abuse by rogue traders, WYFEAT was expanded last year to enable the team’s expertise to support the five West Yorkshire councils in investigating safeguarding referrals relating to allegations of financial abuse. With Trading Standards officers, financial investigators, a police officer and social worker and supported by the West Yorkshire Police and Crime Commissioner, WYFEAT has so far secured over 14 years of prison sentences for rogue traders, and investigated over 250 allegations of financial exploitation and abuse of adults at risk.
David Lodge, Head of West Yorkshire Trading Standards said “The implementation of these 'Cold Calling Control Zones' means people won’t be hassled on their own doorstep to buy goods and services they just don’t want, but not only this; a number of criminals do pose as doorstep sales people and bogus utility company officials and these zones help to reduce the opportunity for them to undertake this type of activity.”
Councillor Habiban Zaman, Member of the West Yorkshire Joint Services Committee which oversees the work of Trading Standards, said” “Protecting the safety of our community is important, and that’s why these Cold Calling Control Zones are being introduced. By working with residents, and our partners to enforce these zones we can ensure that cold callers get the message that they are not welcome.”
For further information on Cold Calling Control Zones please visit https://www.wyjs.org.uk/trading-standards/wyfeat/cold-calling-control-zones/ or call Citizens Advice Consumer Helpline on 03454 0405060.